Chocolate Syrup Cheesecake Brownies

November 14, 2014

There are different kinds of buyers. 

According to Neuro Science Marketing , there are three types of buyers – Tightwads, Spendthrifts and Average Spenders.

Let’s find out where be belong. 😀

What does it like to be Tightwads? “Tightwads are controlled by the amount that they think a product should cost.”  As what I’ve understood, they are the analytical type of buyers. They love saving rather than spending. They plan (a lot) before buying anything. Those sale items? I don’t think they have a chance at Tightwads’ brains. You get the point.

And here are the Spendthrifts…

“The more money they spend, the better they feel.” I do feel the same, but still, I don’t think I belong here. They don’t plan. They just buy. They think that money is to be spent for- and they feel good when they get what they want. Do you expect them to think about- or weigh stuffs if they like something? I don’t think so.

Ahh, the Average Spenders – I think most of us belong here. I think I do belong here. Let’s see.

“We weigh options, take time to decide, and, generally, try to make smart moves and save a little money.” Average Spenders compare prices and don’t buy immediately what they desire on the first “meeting”.  They don’t think about it for only one night (they plan a lot) and sometimes, when realizing that it is not practical, they forget about it and what? move on?

Many months back, I saw Hershey’s Chocolate Syrup on sale (2 bottles). Of course, because I bake, I used that as a reason to buy it (although I don’t know where to use it). Yeah, I could make it as drink. Or put it in a smoothie. Use it in baking. Or maybe drink it as is.

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But… I completely forgot about it and there are many sale items I bought sitting somewhere in the cupboard. While cleaning the cupboard last weekend, I saw two bottles of chocolate syrup. Yeah, I know – I have not used even a single drop. Bad thing is, they are almost reaching the end of their lives (poor syrup). I promised myself not to bake during that day because I want to finish the book I am currently reading. But I had to make use of that syrup – and you can imagine me Googling like crazy.

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Gladly, I found this recipe from Crafty Mix. And again, 4 oz cream cheese was waiting in the fridge as well. And tada – Chocolate Syrup Cheesecake Brownies.

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Chocolate Syrup Bwonies

Ingredients:

  • 4 tbsp butter, melted
  • ¼ cup chocolate syrup
  • 1/2 cup brown sugar
  • ¾ cup white sugar
  • 2 large eggs
  • 3/4 cups all-purpose flour
  • 1/2 cup cocoa powder
  • pinch of salt
  • 1 tsp vanilla
  • Optional mix-ins: marshmallows, nuts, chocolate

For the cheesecake swirl:

  • 4 oz cream cheese
  • 1 egg yolk
  • 2 ½ tbsp sugar

Instructions:

  1. Preheat oven to 375 F. Prepare an 8 x 8 baking dish, lined with parchment paper.
  2. Combine dry ingredients (flour, sugar, cocoa, salt). If using mix-ins, coat them with a little flour mixture in order for them to scatter in the brownies beautifully.
  3. In a bowl, combine chocolate syrup, melted butter, eggs and mix very well. Add this mixture to the dry ingredients. Mix until incorporated, making sure to scrape down the bottom and sides of the bowl. Do not over mix. Pour this into your prepared baking pan. Set aside.

For the cheesecake swirl:

  1. In a bowl, add in cream cheese, egg yolk and sugar. Beat until well combined.
  2. Spoon 16 small dollops over brownie batter. Run a wooden skewer back and forth to create a marble effect.
  3. Bake for 30-35 minutes or until a toothpick inserted in the middle comes out with crumbs, but not wet batter.
  4. Remove from the oven and leave in the baking pan for 10 minutes.
  5. Transfer to a cooling rack to cool completely before cutting.

Source recipe: Crafty Minx

I did enjoy these bars – they were so fudgy and that dreamy cream cheese swirl. I should have put 8 oz, but alas, I did not have a spare. Do you think I need to buy more than one cream cheese the next time? 😀

So back to what kind of buyer I am –

Hmm, so where do I belong? I am in between spendthrift and average spender. Most of the time Sometimes, when in a grocery store, I forget to check prices before putting stuffs in the cart. Or as what Patty said- maybe we don’t check it for a purpose. We don’t want a reason not to buy that stuff. Buying a slice of cake for like $9? What do you think? 😀 Sale items? Maybe you can find me on the first ten people on queue.

Okay, seriously, I have somehow learned how to think before buying. Well, it does not apply to everything, especially food. 😛 But at least, at some point, I consider things before buying. 😉 I am behaving myself since last month- let’s see until when can I hold on. 😀

Meanwhile, I hope you enjoy these fudgy and dreamy bars. Bringing these at Fiesta Friday over Angie @ The Novice Gardener. I am also bringing these at Sweet and Savoury Sundays over Laura @ Baking in Pyjamas.

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Thank you for spending time with me today.

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